Everything. If brands are going to jump on a trend, they have to become storytellers. We've all heard it before, but not all large organisations are willing to take that leap of faith. This little short film to promote the Emmy's shows the Breaking Bad boys getting back together to create something interesting. I now love Audi even more. Even though I drive a BMW. But I'm persuaded just that little bit extra to like them more. So maybe on my next purchase......