You have to really work in this industry to understand the depth of detail that goes into each product launch, category, even a communications piece. These aussie chicks showcase exactly the detail and often, con-artistry that can be associated with gender marketing. I love it. Check it out it's worth a watch.
http://www.upworthy.com/the-truth-behind-mens-body-wash-and-womens-body-wash-will-make-you-feel-dirty?c=ufb3